Sunday, June 8, 2008

The Moment It Clicks: Photography secrets from one of the world's top shooters


The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) by Joe McNally




Excellent Photography Book
Beautifully illustrated photography book. Excellent "how to get the shot" tutorial. A must for photographers.
Get it.
If you already know a bit of lighting and photography basics, you'll love this book. If you don't have a clue but you'd like to learn, this book has a lot to teach, but not specifics, its more about the broader vision that's behind all those little things. Great and entertaining, full of stories, tips, etc.
Photographers will glean tips on lighting, shooting, working in the business... non-photographers like ME will love this collection of Joe's work for its wonderful lighting, composition, and the story it tells, and love the text for the author's wit and humor. Put this on your shopping list for serious photographers and photography admirers alike.

Product Description

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”